A 16-week immersive coaching experience for irreverent individuals 
who are inspired to change their life and begin a coaching career that they love.





You don’t fit the mold. You’re irreverent, down-to-earth, you value transparency and a no-bullshit approach. You want a coach training program that’s as unique as you are, with authentic instructors and fellow students who are dedicated to forging their own, unique path in the world of coaching. 

As you’ve begun your journey towards becoming a powerful force for good in the world, you haven’t quite found a coaching solution that works for you. Other training programs have left you with more questions than answers. You’ve maybe even gotten certified, but you’re still left wondering how to actually launch a coaching business that FEELS like you.

You’ve already paid too much attention to the insecurities and distractions that have kept you from starting your coaching practice, and believe me, we’ve felt them ourselves:

-- What if I’m not good enough?

-- What if I can’t find clients? 

-- What if I don’t have my own sh*t together? 

The truth is -- those are only a few of the questions you have, and may even have no idea where to even begin but you feel the pull to become a coach. You don’t need to struggle alone through pointless certifications and run of the mill training that left you without the practice you want or the support you need to succeed.


The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. 

Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.


You’re ready to make a career change into something vastly more fulfilling than your current day job

You're a therapist, counselor, social worker looking to add unique coaching skills to your existing skill set

You're a parent ready to re-enter the workforce either part-time or full-time

You're a yoga or reiki teacher, healer, masseuse or spa owner looking to add coaching to your services 


What if there was an easier way to launch your practice within the year?

What if you didn’t have to reinvent the wheel and build your practice on your own?

What if there was a program as vibrant and unique as you and the goals you have?

You don’t have to be in a health related field to get everything you need from the Catalyst Intensive. You can be whoever you are and get exactly what you need from this course. You just have to make the decision to change your life.

When you leave the Catalyst Course, it's not just a virtual handshake and a certificate, it is the beginning of a journey. The community is alive and spilling with resources and support.


This investment in myself has proven its worth, every single day since the beginning.  I’m taking away tools I can use for life coaching, but also tools for living a more productive life.

Brian Hulbert

Paul Harwell

Caitlin Boyle

- Live, weekly class sessions led by qualified instructors, optional homework and extended business development

- Foundational education in Positive Psychology and exposure to a variety ofcoaching techniques

- Mentorship and access to experts for ongoing questions and learning.


- Live events and partnerships via Wanderlust and other orgs

- Practice opportunities via peer coaching and free client matching

- Press leads hand-selected for you

- An opportunity to write for our blog with professional editing


- An opportunity to present at our live workshops and retreats

- Access to our virtual platforms with thousands of followers

- The growing notoriety of The Angry Therapist and JRNI 

- The opportunity to be a part of a rapidly growing movement to help people



- Weekly LIVE office hours with John Kim -- ask him anything! 

- An interactive group where you will receive your own designated  coach

- Membership in a Facebook group for all students and alumni to network 

- A community of coaches to partner with, bounce ideas off of and make friends 

- Lifetime access to the program and course material




We provide all of our Catalyst Coaching Intensive graduates with training, opportunities,  ongoing skill building, support and education. 


Begin to practice as a coach with plenty of support. Practice your skills with supervised peer coaching. Train in your specialty and develop a following before graduation. Hone and practice your skills with free clients via the JRNI community.  



24/7 access to valuable instructor resources, coaching lessons and workbooks. Coach roadmap, dedicated profile pages, personalized mentorship from experienced coaches, and more.




Access to coaches in the Catalyst Intensive network with a wide range of specialties. Participate in live JRNI wellness events with Catalyst-led workshops. Yearly Catalyst Retreat with workshops, ongoing training and bonding. 


The Catalyst Coaching Intensive is one of the few coaching training programs that allows you to tap into the power of your story. Imagine reframing your pain and your suffering to move you forward both personally and professionally while inspiring others to take action in their lives. This is the power of the Catalyst Intensive.  


Jackie Kibler - Instructor



All Catalyst Coaches have the unique opportunity to take part in SHFT. SHFT is a community and wellness-based coaching platform that is changing the way we change. Kindness is our currency and we want you to help build the kind of company you want to be a part of. 


SHFT Tribes

Tribes are short form, intensive, online support groups, focused on a single topic and led virtually by a Catalyst Coach. Tribes are a new and exciting form of group coaching and you will learn all about the tribes and their function in class. Catalysts are invited to participate as assistants while students and are given the opportunity to lead Tribes after graduation and begin earning income.

Group Coaching

Catalysts are invited to use the exclusive SHFT platform to conduct their practice, utilizing the Tribe format for ongoing and deeper group work with clients.


The SHFT blog has a large following that is growing every day. It houses content created by Catalysts and is a fantastic and proven method for establishing niche expertise and building a following.


Facebook Groups

Catalysts and SHFTers interact in one large, flourishing community in our private Facebook group. We have created a positive, safe environment for anyone to share their thoughts and experiences and help each other grow along the way. Catalysts also share their expertise and gain a following via Facebook LIVES.


Live Events

We are passionate about crossing the virtual threshold into real life. In addition to the dedicated Catalyst exclusive annual retreat, we regularly host live wellness pop-ups filled with Catalyst-led workshops, yoga, meditation and more. Our annual event, AWAKE, allows SHFTers, Catalysts and the general public to collide and experience the awesome, loving power of the SHFT community.

In addition to founders John Kim and Noelle Cordeaux teaching the lessons, we also have team of instructors made up of master’s and PhD-level coaches, with tens of thousands of hours of coaching and decades of experience.



MC is a philosophy professor based in Massachusetts. Her research examines trauma from the perspectives of phenomenology, psychology and neuroscience in order to better understand and treat it. She has spent the last few years developing unique methods that blend these three perspectives together and using them to help people adapt to their traumatic pasts and live into the happy and fulfilling lives that they ache for.



Mark uses a systematic approach as well as skills in mediation, conflict resolution, team building, and leadership development to push clients when they need to be challenged, encouraged, and lifted. Education: Graduate of the Defense Equal Opportunity Management Institute – EOA Course, DOD – Certified Mediator, Cornell University – Mentors in Violence Protection (MVP), JTS Advisors – Certified Accountability Coach.


Driven by a meaning based orientation, Dr. Reich is committed to working with populations from strengths, rather than weakness based perspective. Working in the helping profession for 30 years, Dr. Reich has been in private practice, life and corporate coaching, residential programs, and multiple clinical supervisory positions. He is the co- founder of the Institute for Addiction Study. Dr. Reich has also co-authored two books on addiction and continues to exert his influence to serve purpose driven populations striving to realize the dream of purpose and fulfillment.


Linzi Hawkin is a brand clarity coach, as well as a surf & SUP coach, a yoga junkie, and runs a location-independent business that enables her to say yes to adventures! For the last several years her focus has been on teaching startups & entrepreneurs how to build epic brands based on authenticity.




What is coaching? Why coaching?

Life coaching is a partnership between a coach and a client that moves the client forward to become the best version of him or herself through the application of motivation, accountability, planning, troubleshooting and support.

 What does it take to be a successful life coach? Are people actually successful in this career path?

Passion, work, and desire to help others. Like everything worth having, that’s what it takes to become a successful life coach. Yes, people are actually successful. Life Coaching is a legitimate, exciting and emerging career path. But everyone has their own definition of success. For some, it’s a full practice. For others, it’s a side gig. For others, a way into speaking, book deals, etc. You have to determine what success looks like for you. But yes, it’s possible and people are doing it.    

 Do I need to be certified in order to work as a coach?

Coaching is an emerging and unregulated field. There are quite a few organizations who have set up very good professional standards (that we teach and adhere to), but there is no such thing as a “certified” coach. There are only lots of different organizations who certify coaches in a specific technique or schools of thought. There are athletic coaches, executive coaches, health coaches, life coaches and so many more. 

At the Catalyst Life Coaching Intensive we train life coaches to work and build practices in the wellness marketplace. We certify that all of our coaches have been trained in our evidence based technique and are theoretically, relationally and ethically qualified to work as coaches. Our training is grounded in adaptive therapeutic change technique, goal setting theory, the science of positive psychology, and much more. Beyond theory you will learn everything you need to know to coach, from theories and concepts to branding and marketing.  

 What if I currently have a full-time job, do I need lots of time for the Intensive?

Most people who become life coaches have a full time job. The intensive is designed to be taken while you are continuing your life, which includes a full time job. That’s why class is on Sundays and you can work through all the material on your own time. All the materials are online, constantly being added to, and available to you forever.  

 I’m not sure if this is the right time to start, when is the best time?

There’s no perfect time to begin this incredible journey, it’s more about what’s right for you. If this is something you’ve been thinking about for a while, you just have to let go and start the journey. You’ll figure out everything else. Overthinking and fear will always prevent you from making a difference in this world, if you let them. The best time is now. Really. If you’re reading this, it’s been brewing inside you. No more waiting. So many wait because they think they have to be at a better place in their life or have “their shit together.” That’s not true. Founder John Kim helped thousands when he was at the lowest point in his life. If you’re passionate about becoming a life coach, do it now. 

 If all the other programs are so expensive why is this one priced lower, is it still legit?

Yes, many courses are triple the price of our course. We keep our price low because our mission is to knock down as many barriers as we can for passionate people who want to help others. That includes financial. Money shouldn't prevent people from helping others.

We are so much more than a coach training program, we are a company built by coaches for coaches, and we invest equally in every coach that we train.  We are unabashed about the fact that we intend to become leaders in the life coaching marketplace and in the world of wellness. We groom our coaches to become wellness influencers and we hire from within. We are looking for talent that we can invest in, we are not looking to churn unprepared people through a training program and toss them out into the cold. We want our coaches to stick around and work on our platform, help build the business, and become rock stars in their own right.  

 Finding clients is hard, how can I get help doing it?

Yes, finding clients is hard. And yes, we help you do it.  We not only teach you the skills to build your practice and help with your branding but we provide you with plenty of practice opportunities with people  from our community.  We have a growing online community filled with people who want to change and live better.  We’re the only life coaching platform that offers our community free sessions from our newly graduated catalysts.  You'll also get your own beautiful profile page in our directory to help attract clients.

 Who do I coach?

After taking the intensive, you will create a niche, your own speciality. You will create a profile page on JRNI. We will push you out into our community.  People will read about you as well as blogs written by you and the people who gravitate toward you, your story, and what area of life you coach in, will be the people you coach.  Of course, that's only the beginning. You will also coach people in your own offline communities.  Friends, family, co-workers. As you grow as a coach and as a brand, you will throw bigger nets, attracting more and more people.  

 What type of coaching could I do?

That will depend on what your niche is. Yes, you will be a life coach. But you will specialize in an area of life, depending on what you’re passionate about. Usually it’s tied to your story and what you’ve overcome and grown through. But you won’t be locked into it as our niches and specialties change as we change and grow.  At the end of the day, you’ll coach people in anything you’re passionate about. That being said, everything overlaps so just because your niche is relationships doesn’t mean you won’t be talking about other things like life transitions, family, etc. Your “type” of coaching is just a way in to market and brand yourself. There is no limit when it comes to the content of the session. You’ll coach your clients on what they need coaching on and what you feel confident in coaching.  

 Can I become a coach if I still have sh*t to deal with in my own life?

This is one of the greatest misconceptions about life coaching, that you have to be at a good place or have your “sh*t” together to help others. This is completely false. Yes, you have to be able to get out of bed and hold a conversation.  But you don’t have to be at the top of your life game with every single thing going perfectly. Founder John Kim was going through a divorce and starting his life all over when he started coaching people. All you need to life coach someone is a passion to help others, some training, community and a story and we all have story so we’re here to help you with the rest of it.

Where does the Intensive take place?

Our online classes are interactive and work similar to a Google Hangout where you can see and talk to everybody in the class. Our classes typically take place on Sunday mornings. If you miss a session we will send you the recording. Everything is done online from the comfort of your own home or on the go.


Can I take the course again?

Our alumni are welcome to retake sections of the class as many times as they like, so if you miss a section… take it again!


What can I expect to accomplish by the end of this course?

You will graduate the Catalyst Intensive with coaching competency, confidence, and a road map to build your of a practice. You will also have the opportunity to join our growing platform and write, teach, and coach as part of the Catalyst Coaching Collective.


What are my financing options for the intensive?

We have multiple payment plan options to assist those in varying financial situations. Please contact for more information.


2018 Copyright CTRL SHFT Inc

The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. 

Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.



Choose The SHFT Plan That Works Best For You




One Payment of


12 Monthly Payments of





100% Satisfaction Guaranteed

Exclusive weekly Catalyst Office Hours with John Kim to talk shop, get advice on coaching best practices and share knowledge with instructors and other Catalysts.



DISCLAIMER: We respectfully ask those who are emotionally or financially stressed to delay joining the Catalyst Coaching Intensive until such time as you are ready to take on this exciting challenge. Becoming a trained, effective coach is an important decision and an investment in your future, not a quick fix for career or personal issues. We recommend making this decision carefully, and if you're not ready at this time, working with a coach can help bring you to a place of readiness.


The Catalyst Coaching Intensive is a one-of-a-kind experience where YOU get to shine. You’ll work alongside outrageously supportive coaches in all phases of life coaching and will be celebrated for exactly who you are right now.


Not Just Any Program

The Catalyst Coaching Intensive isn’t just a program, it’s a launchpad for your own personal, intensely unique coaching practice. It is our firm belief that you don’t have to do it alone. Becoming a part of the world of JRNI means you’re plugging into a coaching community that’s been developing over the better part of a decade. 

World Class Training

Education and training is the foundation of what we do, and you’ll get trained by expert coaches and instructors. We also provide ongoing, lifetime support via our unique community of out-of-the-box coaches working across a wide spectrum of fields.

Join The Coaching Revolution

JRNI Catalyst coaches are leading a revolution. Our battlecry is community and rebuilding ourselves through others. We believe the combination of coaching and community can heal. We believe in the power of your story. We believe in transparency and building real relationships across the globe. 

The Founders and JRNI Have Been Featured In



Through our unique presentations and informative and interactive online sessions, we give students a thorough understanding of the coaching spectrum. We use many forms of learning to optimize the education process, including videos, writing, workbooks, group work, and coaching simulations.

Noelle Cordeaux is CEO and co-founder of JRNI. She is also a feminist scholar, coach, speaker, and sexologist who specializes in the relationship with the self. She has carved out a unique niche in the world of coaching, combining positive psychology with clinical sexology to help her clients gain true progress. Noelle is an ICF (International Coaching Federation) Certified Coach, holds a B.A. in Literature from Rutgers University and a Graduate Certificate in Executive and Professional Coaching from the University of Texas at Dallas. 

Noelle Cordeaux

John Kim

John Kim, LMFT, AKA The Angry Therapist and co-founder of JRNI pioneered the online life coaching movement eight years ago, quickly building a large social following through his unconventional use of transparency + technology to reach people. Seven years ago, John Kim went through a divorce which led to his total re-birth and became an unconventional therapist and life coach by working out of the box and growing his audience of like-minded people from the ground up. His latest book, The Angry Therapist’s No BS Guide to Finding and Living Your Own Truth was a huge hit and has inspired thousands to change their lives.

Jackie is a Catalyst coach, speaker, writer, and Ph.D. psychologist who studies wellness and focuses on how daily positive actions can connect us to each other, ourselves, and to a meaningful life. Her genuineness, love of life, ability to connect with others, and desire to make a difference make her an inspiring force for change. She believes in helping others discover the power of the daily legacy. What impact are you going to have today?



Deanna is catalyst coach helping people turn “what if” into “why not”. She’s worked as an IT project manager, executive presentation coach, speaker, performer, writer and even the Easter Bunny. Her balanced strengths of strategic thinking, empathy, and humor make her a powerful coach for people desiring a more positive, self-compassionate life and are willing to have fun creating it.


Most importantly, we want to showcase you to the world via your own JRNI Coach Profile (with billing, support and more), feature your writing on our blog (that comes with professional editing and press leads!), and help you build your practice on our custom-built platform and growing virtual and real-world communities. 

It’s more than just an online course, it’s an entire ecosystem designed to launch you as the one-in-a-million coach that YOU want to be.

We Set You Up For Success


The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. 

Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

The next cohort of The Catalyst Intensive begins October 21st, and runs for 16 consecutive weeks. 

Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.



Tuition for lifetime access to the Catalyst Coaching Intensive, including class recordings, your cohort group, coaching mentorship, certification in our methods and membership to the Catalyst Coaching Collective is $3,995. 

In order to make the program affordable to all, we offer a variety of discreet payment plans tailored to your needs and financial situation, beginning as low as $158 per month.  

Cohorts fill quickly, so please contact for more information and to schedule a call with a member of the JRNI team to determine when you will begin the Intensive.



Want to learn more about the science behind coaching? John Kim (The Angry Therapist) and Noelle Cordeaux (CEO of JRNI) are teaming up to tackle the big world of positive psychology, meaning and life coaching. 

New episodes weekly, special guest interviews, science, magic and more.



We are now official Wanderlust partners! JRNI is the first and only life coaching company to become a part of the Wanderlust family and we are over the moon about this partnership.

This is an opportunity for JRNI Catalyst Coaches to be elevated and become part of the network of Wanderlust wellness providers, promoted on festival schedules and emails, and become a part of a movement that represents the big leagues of wellness.

Our coaches can become Wanderlust affiliates and provide coaching and more at Wanderlust events, as well as receive free tickets and other discounts. We have many more partnerships coming in the next few months -- all part of providing REAL economic opportunity for our coaches.


JRNI and the Catalyst Coaching Intensive is so much more than a 16-week coaching program. JRNI is a global community and we are excited to connect in person several times a year at various meet-ups and weekend events. 

We are committed to bringing the JRNI experience into the real world, and invite all Catalysts and Intensive students to our yearly retreat in Los Angeles, California. 

At the retreat, Catalysts connect, practice their presentation skills, share knowledge, get the latest information on all things JRNI, and add to their toolkits via presentations from business development experts, Instructors, and more.

Catalyst Retreat 2017

Pam is a Catalyst Life Coach with JRNI, Class Coach for the Catalyst Intensive Life Coaching experience, a graduate of IIN, and 50 plus years of living too small. She loves to laugh, hug, take the road less traveled, and disco music. Gratitude, creativity and community matter. She hears your heart way before you do.


Aileen is a 30-something tiny tater tot living in Los Angeles. Designated as a Clinical Social Worker and certified as a Catalyst Life Coach, Aileen brings support and guidance during our signature post-graduate Launchpad course, designed to help you get over your fears and put your Intensive training into practice.


Taylor is passionate about human psychology and personal development, striving to help people build abundant and meaningful lives. With a background in real estate, business and technology, Taylor brings a powerful dynamic to the Intensive, and focuses on imparting strengths-focused techniques and meaningful methods to "start up" your own life and achieve your goals.


"You don’t have to be in a health related field to get everything you need from the Catalyst Intensive. You can be whoever you are and get exactly what you need from this course. You just have to make the decision to change your life."


Paul Harwell -- April 2017 Graduate

"Casually brilliantly guided with the appropriate lack of formality. For the weird ones, the questioning, the self-motivated, the curious, the compassionate, the thoughtful, the brave, the scared. If you are any of these things, and want to use your uniqueness to better the lives of others in ways you cannot yet fathom, this course is for you. Invest in yourself, take the leap of faith and trust the journey."


Beth Derrick - 2016 Graduate

"The Catalyst Coaching Intensive changed my life. It gave me the tools and resources to become a better coach, it provided me with encouragement to jump before I was ready, all the while supporting me during and after the course- both personally and professionally. You know that thing you've been waiting for? That jump start? The reset button for your life? This is it. The Catalyst Intensive is it. "


Stephanie Zoccatelli -- 2017 Graduate

"I learned so much about myself through the intensive and that alone was invaluable. I was able to see the value and strengths that I bring to life and then a coaching session. After taking baby steps and some pretty huge leaps towards my own personal self-love, I knew that it was time for me to take the journey to help others see themselves as well.

For most of my life, I did life on my own and struggled to keep my head above water. While there are days where I still struggle, I know now that we really are not meant to do life alone. We can hear those words echoed repeatedly, but this is truly a community of unconditional support and love. There is no competition here, just finding ways to help one another reach new heights and soar. I am forever grateful for the experience."


Kerry Knowles -- June 2017 Graduate

"I am so thrilled that I took the Intensive because not only does it benefit my clients, but I feel in my day to day life, it has made me more willing to try new things, take chances and I feel pretty fearless now. I went in without feeling like I needed or even really wanted much to change in my life, but I grew SO MUCH! I believe there is never the "right time" to do things you are interested in, if you are considering it, just jump in!"


Melanie Eggleston -- Nov. 2017 Graduate


- JRNI Catalyst profile page

- Billing and scheduling assistance

- Detailed JRNI coaching  business roadmap

- Ongoing business development guidance and workshops



The Catalyst Coaching Intensive is for those who are tired of the system. 
It’s for genuine gamechangers who have a strong desire to create lasting change in the lives of others and are determined to succeed on their own terms.


The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. 

Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.

The next cohort of The Catalyst Intensive begins October 21st, 2018, and runs for 16 consecutive weeks. 

Continue 2018 with a renewed understanding of your goals, and a fresh slate to build your coaching practice.


John, Noelle, and Catalyst Coaches at Wanderlust Stratton 2018